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Search filters

Once an ICP is defined, one continuous filter panel opens up — it isn't split into separate Person/Company tabs, though the fields naturally group that way. Values selected within the same filter group are matched with OR logic, while different filter groups are combined with AND logic. For example, selecting VP and Director seniority can match either seniority, while Seniority + Industry + Company size + Employer HQ must all match. There is no custom AND/OR/NOT expression builder in the form.

Person filters

Person filters — read only

Title keywords

VP Growth ✕Head of Marketing ✕+ Add keyword

Each keyword searched independently — broader is better.

Seniority

VPDirectorHeadC-levelOwner

Job function

MarketingSalesProduct
FilterWhat it does
Title keywordsFree-text pill input. Multiple title keywords are matched independently with OR logic — a lead can match any supplied keyword. It isn't a custom boolean AND/OR/NOT builder, and there's no way to exclude a term.
SeniorityMulti-select: Owner, Founder, C-level, Partner, VP, Head, Director, Manager, Senior.
Job functionMulti-select across 17 options: Administrative, Consulting & Advisory, Customer Service, Design, Education, Executive & Leadership, Finance, Human Resources, Legal, Marketing, Operations, Product, Project & Program Management, Research & Science, Sales, Software, Traditional Engineering.

Company filters

Company filters — read only

Company size

1-1011-5051-200201-500501-1000

Company type

Privately Held

Employer HQ

United States

Founded after

2015

Founded before

—

Technologies

HubSpotSalesforce

Target specific company

acme.com
FilterWhat it does
Target specific companyFree-text — a value containing a dot and no space (like acme.com) is treated as a domain match; anything else is matched as a company name.
IndustryMulti-select search across 48 options.
Company sizeMulti-select headcount bands: 1-10, 11-50, 51-200, 201-500, 501-1000, 1001-5000, 5001-10000, 10000+.
Employer HQSingle free-text field — not a multi-select.
Company typeSingle-select dropdown, 8 options: Partnership, Nonprofit, Educational, Privately Held, Public Company, Self-Owned, Self-Employed, Government Agency.
TechnologiesMulti-select search across 32 options.
Founded after / beforeYear range on the company's founding date.

Where to go next

Next: Credits and costs